The journal

Advice and expertise

Useful articles on websites, online appointment booking, Google ranking and data protection for your practice.

Personne consultant une carte avec un repère de lieu sur son téléphone dans la rue

Local SEO: how to appear on Google when a patient is looking for you

When a patient types "dentist in [town]", Google shows only a few practices. Here is how local SEO works, and what helps your practice stand out.

4 June 2026 · 15 min readRead the article

Poste de travail épuré avec un ordinateur de bureau

Pricing and budget

How much does a website cost for a medical practice in Switzerland in 2026?

Real price ranges in French-speaking Switzerland, what actually drives the bill, the recurring costs everyone forgets, and how to set the right budget for your practice.

3 June 2026 · 16 min readRead the article

Cinq étoiles jaunes alignées sur un fond bicolore, symbole d'une note d'avis

Online reputation

Google reviews: how to get them, how to reply, and why they matter

Nearly eight in ten patients read reviews before choosing a practitioner. How to collect honest reviews, reply without breaching medical confidentiality, and what they change for your practice.

30 May 2026 · 13 min readRead the article

Une patiente consulte son téléphone sur une terrasse

Online presence

Online directory or website: do you have to choose for your practice?

Medical directories bring visibility, but they have their limits. Here is what your own website adds, and why the two complement each other rather than compete.

27 May 2026 · 13 min readRead the article

Rangée de sièges vides le long d'une baie vitrée dans un couloir de clinique

Online booking

Missed appointments: why they happen, and how to reduce no-shows

A missed appointment is a lost slot and another patient who could have been seen. Why patients forget, and the concrete levers that reduce absences.

24 May 2026 · 13 min readRead the article

Allée d'un centre de données avec des baies de serveurs

Data protection

Patient data and the revFADP: what every practice should know in 2026

Who is responsible for your patients' data, where it must be hosted, and what a practice actually risks in case of a breach. The essentials of the revFADP, without the jargon.

20 May 2026 · 15 min readRead the article

Bulles de conversation colorées sur fond uni, symbole de plusieurs langues

Multilingual website

A website in several languages for a Swiss practice: useful or not?

Switzerland has four national languages and a quarter of the population foreign-born. When a multilingual website really serves your practice, and when it adds nothing.

16 May 2026 · 13 min readRead the article

Saisie d'un code de sécurité sur un écran tactile

Security

Cyberattacks: why medical practices are targeted, and how to protect yourself

Healthcare is one of the favourite targets of cyberattacks. Why a small practice is concerned, and the simple, effective measures to reduce the risk.

13 May 2026 · 14 min readRead the article